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Prediction: Human Support will become a Luxury🪩

We’ve all done it: stuck on a call, patience evaporating, shouting one word into our phone like it’s a spell—“REPRESENTATIVE!”

Right now, getting a human feels like an obstacle course: menus, bots, holds, transfers. My near-future prediction is both exciting and a little scary: the obstacle course disappears… but a paywall takes its place.

The prediction: Human-in-the-loop becomes a luxury feature. Customer support becomes 99% AI. Talking to a real person becomes a platinum-tier upsell.

The bright side is simple: the death of hold music. The days of waiting forever while someone “pulls up your account” are numbered.

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Today’s chatbots can be clumsy, but the next generation—powered by stronger AI—will feel like a sharp, well-trained agent. It won’t ask you to repeat yourself. It will already know your order, your history, your address, and the likely fix before you finish typing. For 99% of problems—password resets, “where’s my package?”, billing questions, plan changes—the AI will resolve it instantly, 24/7, with zero attitude.

Then comes the messy 1%, and that’s where the economics get brutal.

Humans are expensive. Companies pay salaries, benefits, training, and management. Humans need breaks and sleep. AI is cheap and scales endlessly; one interaction can cost pennies or less. Once businesses can deliver fast, “good enough” support to everyone for almost nothing, keeping humans available becomes the cost they want to control.

So they’ll do what they always do: turn the expensive part into a product.

Imagine customer support in 2027 like airline tiers:
Basic: free AI support for everyone.
Premium: priority handling and better policies.
Platinum: instant access to a real human.

Human-in-the-loop won’t be the default backup when the bot fails. It becomes a VIP perk—an upsell button.

We already see early versions of this. Free users get a forum or chatbot. High-paying customers get “priority support” or a dedicated manager. That model will spread from software and airlines to banks, telecom, insurance, and even delivery apps.

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And here’s the strangest part: you’re not paying for answers. The AI can compute, search, and follow policy faster than any person. What you’ll pay for is empathy and flexibility—someone who can hear nuance, handle exceptions, negotiate, override the system, and say, “I understand. Let me fix it.”

The danger isn’t the technology. It’s inequality. If you can afford Platinum, a human rescues you from edge cases. If you can’t, and your problem doesn’t fit the AI’s boxes, you risk an “algorithmic loop of doom”: polite, rigid replies with no real appeal.

Bottom line: we’re entering an era where efficiency is free, but human connection costs money. So the next time you reach a real person for free, appreciate it—you might be enjoying one of the last complimentary human conversations before the paywall goes up.

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